Post by mdjuwel0203 on Nov 11, 2024 5:30:42 GMT 2
The homepage is like a grocery store. It has everything, but you can’t grasp anything accurately. It is easy for visitors to be attracted by other paginated links and forget what they are originally going to do; however, the Landing Page is like a specialty store that only sells one product, so it can focus all its efforts on this product.
Just imagine, if you were the boss, would you want your sms promotional campaign customers to buy everything in your store, or only your main products? The answer is of course the latter. The same is true for Landing Page, which can focus the visitor's attention on what you want to sell, so the conversion rate is also higher.
Of course, the homepage also has its advantages. It allows visitors to understand the brand image, browse products, inquire about company information, and more. But if your goal is to get visitors to buy something, then Landing Page is definitely your best choice.
difference Homepage Homepage Landing Page Landing Page
Number of pages Main page and subpages single page
Purpose Guide visitors to other pages Provide specific benefits or purposes
Number of pages Main page and subpages single page
content Detailed content, including all product or service information Content is limited to clear CTA calls to action
Links & Navigation Complete site pagination or toolbar options, hoping visitors can browse more pages No links or few links, hoping visitors will take a single-purpose action
Image source: Pintreast
Various application scenarios of Landing Page
The type of Landing Page can change according to the company's operating direction and marketing goals, such as whether to collect customer information, registration, or direct sales.
Here are some of the most common landing page types:
Collect customer information: Also known as a "lead page" or "list collection page", this page uses a form as a call to action (CTA). The main purpose of this form is to collect visitor information (Leads), such as their name and email or phone number.
Many marketers in the B2B industry and some higher-priced goods and services rely on this kind of Landing Page to build potential customer lists and attract potential customers to stay by providing free resources (such as Ebooks or online seminars). Contact information below. Of course, online e-commerce companies can also use this kind of page to build customer lists, or provide free shipping or special discounts to attract consumers.
Common scenarios for landing pages that collect customer information:
E-book Landing Page
If you provide a valuable teaching resource (such as a survey report, operation manual, case sharing), potential customers will usually be happy to exchange their contact information.
Online Seminar Landing Page
You can host a free online seminar on a topic that your customers are interested in (and use the Landing Page to collect registration information).
Click-oriented: This type of Landing Page is mostly used by e-commerce and SaaS (Software as a Service) companies, with the goal of directly selling products or subscription services. Its CTA is usually a simple button that takes visitors directly to the registration or checkout process, or to complete the transaction.
Just imagine, if you were the boss, would you want your sms promotional campaign customers to buy everything in your store, or only your main products? The answer is of course the latter. The same is true for Landing Page, which can focus the visitor's attention on what you want to sell, so the conversion rate is also higher.
Of course, the homepage also has its advantages. It allows visitors to understand the brand image, browse products, inquire about company information, and more. But if your goal is to get visitors to buy something, then Landing Page is definitely your best choice.
difference Homepage Homepage Landing Page Landing Page
Number of pages Main page and subpages single page
Purpose Guide visitors to other pages Provide specific benefits or purposes
Number of pages Main page and subpages single page
content Detailed content, including all product or service information Content is limited to clear CTA calls to action
Links & Navigation Complete site pagination or toolbar options, hoping visitors can browse more pages No links or few links, hoping visitors will take a single-purpose action
Image source: Pintreast
Various application scenarios of Landing Page
The type of Landing Page can change according to the company's operating direction and marketing goals, such as whether to collect customer information, registration, or direct sales.
Here are some of the most common landing page types:
Collect customer information: Also known as a "lead page" or "list collection page", this page uses a form as a call to action (CTA). The main purpose of this form is to collect visitor information (Leads), such as their name and email or phone number.
Many marketers in the B2B industry and some higher-priced goods and services rely on this kind of Landing Page to build potential customer lists and attract potential customers to stay by providing free resources (such as Ebooks or online seminars). Contact information below. Of course, online e-commerce companies can also use this kind of page to build customer lists, or provide free shipping or special discounts to attract consumers.
Common scenarios for landing pages that collect customer information:
E-book Landing Page
If you provide a valuable teaching resource (such as a survey report, operation manual, case sharing), potential customers will usually be happy to exchange their contact information.
Online Seminar Landing Page
You can host a free online seminar on a topic that your customers are interested in (and use the Landing Page to collect registration information).
Click-oriented: This type of Landing Page is mostly used by e-commerce and SaaS (Software as a Service) companies, with the goal of directly selling products or subscription services. Its CTA is usually a simple button that takes visitors directly to the registration or checkout process, or to complete the transaction.