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Plus, using these technologies gives companies a competitive edge. A Deloitte study reported that 77 percent of biopharma leaders believe their organization views digital innovation as a competitive differentiator. However, these leaders believe there are fundamental problems in achieving that which are: 59 percent cite dedicated funding 49 percent believe it requires a better digital innovation strategy 48 percent say it’s having the right talent in place The healthcare ad market is expected to reach $35.01 billion by 2029, according to
Data Bridge. The key factors driving the growth are an increase in the rate of digitization, particularly in Phone Number developing economies, growing adoption of risk management software solutions, and an increase in the proliferation rate of smartphones It’s obvious that companies are investing in advertising to raise awareness and promote products and that requires people with the skills to craft, plan and implement campaigns that influence an audience. What digital skills do marketers working in pharma need? These challenges mean that marketers need to work faster and smarter to keep up. Let’s look at the top seven skills pharma marketers need in 2023. 1) Social media By
2025, the number of people using social media is predicted to reach over 5 billion, that’s more than half the people on the planet! With such a huge reach, it’s an important channel for pharma companies to spread awareness, share company news and promote their brand. That’s why social media is an important skill for marketers to have as it provides a great platform for sharing information and educating the public but also drives engagement and opens up a line of communication between the brand and its audience. Here’s an example from. Johnson & Johnson Twitter page Johnson & Johnson Twitter page Social media is an effective way to reach and engage consumers and there are a lot of networks to consider in your strategy. So it’s important to have skilled staff that understands social media marketing so they can be active and respond to queries if required. Increasingly, social media is becoming a customer service channel and a lot of consumers expect to get responses that way.
Data Bridge. The key factors driving the growth are an increase in the rate of digitization, particularly in Phone Number developing economies, growing adoption of risk management software solutions, and an increase in the proliferation rate of smartphones It’s obvious that companies are investing in advertising to raise awareness and promote products and that requires people with the skills to craft, plan and implement campaigns that influence an audience. What digital skills do marketers working in pharma need? These challenges mean that marketers need to work faster and smarter to keep up. Let’s look at the top seven skills pharma marketers need in 2023. 1) Social media By
2025, the number of people using social media is predicted to reach over 5 billion, that’s more than half the people on the planet! With such a huge reach, it’s an important channel for pharma companies to spread awareness, share company news and promote their brand. That’s why social media is an important skill for marketers to have as it provides a great platform for sharing information and educating the public but also drives engagement and opens up a line of communication between the brand and its audience. Here’s an example from. Johnson & Johnson Twitter page Johnson & Johnson Twitter page Social media is an effective way to reach and engage consumers and there are a lot of networks to consider in your strategy. So it’s important to have skilled staff that understands social media marketing so they can be active and respond to queries if required. Increasingly, social media is becoming a customer service channel and a lot of consumers expect to get responses that way.