Post by account_disabled on Jan 6, 2024 11:16:49 GMT 2
9 Simple Ways to Stay Relevant and Up-to-Date ArticlesDigital Strategy Written by Emma Prunty Do you struggle to keep up with the constantly changing digital marketing landscape? Rest My Buttured, you’re not alone! According to our research, ‘The Marketing Evolution- Leadership, Transformation, Skills, Challenges & the Future’; 46% of senior marketers have seen the leadership's vision of digital transformation has changed over the past two years, while 58% have moved their marketing budgets from traditional to digital channels. The landscape gets more complicated when you add emerging technologies into the mix. Just look at how AI in marketing is developing in an extraordinary way, activities, or how new technologies, like Google’s Search Generative .
Experience, might change how we do search marketing. However, successful marketers understand that while branding, features, WhatsApp Number and formats inevitably change across digital tools and platforms over time, the fundamentals of how to use the tools and platforms to support your goals evolve at a steadier pace. Keeping up to speed is about having the skills in place to adapt while keeping on top of changes and developments to create opportunities where and when you can. “Marketers need to keep up-to-date and think critically (and strategically) about what any change means, but every change doesn't reset your aptitude to do your job to 'zero' either.” Tadhg O’Connell,
Head of Product at the Digital Marketing Institute Develop a marketing strategy Before we look at the most effective ways to keep up-to-date and your skills relevant, you need to have a digital marketing strategy that will inform and support all your marketing activities. An effective strategy can guide your marketing team. It will allow you to understand your customers, know what digital channels drive leads and revenue, and help your team make data-driven decisions to have a positive business impact. There are many benefits to having a digital marketing strategy. These include ensuring you: Improve efficiency Gain insights Boost productivity Know your audience Increase .