Post by tamzidaakter47 on Feb 13, 2024 7:55:15 GMT 2
If you're interested in internet marketing, you probably don't need to be reminded of Google's importance as the largest search engine. And did you know that YouTube is the second largest search engine in the world? Why is it worth including YouTube advertising in your strategy and what are its possibilities? Advertising on Youtube - why not underestimate the second largest search engine in the world? YouTube has over a billion visitors every day. Which is almost a third of all internet users on our planet! Together, they watch hundreds of millions of hours of videos on YouTube every day and generate more than a billion views per day.
The number of users who come to YouTube every Phone Number Data day increased by 40% year-on-year! In addition, people who already use YouTube regularly spend more time on it each day. On average, a user watches 40 minutes of videos a day on mobile devices. According to statistics from the US market, YouTube is able to reach more people aged 18-49 than any cable TV on the market. It might seem that the US will be the leader in the use of YouTube, but the opposite is true. Up to 80% of visitors come from countries other than the USA ! Still think your potential customers aren't on Youtube and that it doesn't make marketing sense for your business? The most used ad formats on YouTube 1. TrueView in-stream ads Despite the complicated name, it is an advertisement that you notice on YouTube probably most often. And it probably bothers you sometimes. You probably guess that these are those short video ads where you count every second to be able to skip them. Especially the annoying ones. But There are also good ones. Also, they will interest you and you will even watch them. This is how a proper ad should look like.
There is no such thing as an annoyed user, just annoying advertising. Wondering what a good ad with a story should look like? Get inspired by the Hyundai ad that had the most views in February 2016. The advertiser pays for this advertisement only if the visitor watches at least 30 seconds of the video. If he skips it, the advertiser gets free advertising space. For this reason, the word "TrueView" is also found in the name of the format. The advantage is clear – the advertiser only pays for the actual viewing of the entire ad (or 30 seconds), which still does not mean that the user actually viewed the ad. He could simply walk away from the computer or start the video in another browser tab. 2. TrueView in-display ads This format consists of a video preview, title and two lines of video description. After clicking on it, the advertised video or YouTube channel of the given advertiser (brand) will open. Here, the advertiser already pays for a click on the video preview, so it doesn't matter how long the played video is. This type of ad has several different formats depending on where it is displayed: In video search resultsTrueView in-display ads in search On the page of a specific YouTube video Advertising on the page of a specific YouTube video On the main YouTube page on desktops.
The number of users who come to YouTube every Phone Number Data day increased by 40% year-on-year! In addition, people who already use YouTube regularly spend more time on it each day. On average, a user watches 40 minutes of videos a day on mobile devices. According to statistics from the US market, YouTube is able to reach more people aged 18-49 than any cable TV on the market. It might seem that the US will be the leader in the use of YouTube, but the opposite is true. Up to 80% of visitors come from countries other than the USA ! Still think your potential customers aren't on Youtube and that it doesn't make marketing sense for your business? The most used ad formats on YouTube 1. TrueView in-stream ads Despite the complicated name, it is an advertisement that you notice on YouTube probably most often. And it probably bothers you sometimes. You probably guess that these are those short video ads where you count every second to be able to skip them. Especially the annoying ones. But There are also good ones. Also, they will interest you and you will even watch them. This is how a proper ad should look like.
There is no such thing as an annoyed user, just annoying advertising. Wondering what a good ad with a story should look like? Get inspired by the Hyundai ad that had the most views in February 2016. The advertiser pays for this advertisement only if the visitor watches at least 30 seconds of the video. If he skips it, the advertiser gets free advertising space. For this reason, the word "TrueView" is also found in the name of the format. The advantage is clear – the advertiser only pays for the actual viewing of the entire ad (or 30 seconds), which still does not mean that the user actually viewed the ad. He could simply walk away from the computer or start the video in another browser tab. 2. TrueView in-display ads This format consists of a video preview, title and two lines of video description. After clicking on it, the advertised video or YouTube channel of the given advertiser (brand) will open. Here, the advertiser already pays for a click on the video preview, so it doesn't matter how long the played video is. This type of ad has several different formats depending on where it is displayed: In video search resultsTrueView in-display ads in search On the page of a specific YouTube video Advertising on the page of a specific YouTube video On the main YouTube page on desktops.