Post by cocolipid on Feb 28, 2024 6:40:04 GMT 2
The problem is precisely this: how to find the right keywords to give visibility to a website? If you're looking for a solution, get comfortable. The story of how we found the keywords for the SEO of one of our client's websites is a long one… While you are reading our article, are you perhaps thinking that you are not an expert in keyword research? Don't worry. You will expand your knowledge on the topic at the end of this article. We are certain of it. First of all, our SEO agency in Milan claims that finding quality keywords is essential for creating relevant and interesting content that people can easily find on the web. And when we talk about content, we are referring both to your site or blog and to campaigns promoting your products on AdWords or social media.
How to find keywords for your target market Finding the right Peru Phone Number keywords for your market means knowing which potential customers to target . In our case we interfaced with a Wi-Fi network management company, certainly an elite market, about which we knew very little. Imagine the target audience First we imagined an ideal audience , trying to intercept certain user needs. In other words, we have created a sort of identikit of our ideal (target) customer. We hypothesized: Sex; The age; The work; Training; Interests/needs. target audience In the specific case of our client, we focused on a male target , aged between 30 and 40, entrepreneur or manager of large commercial spaces, with at least minimal training and expertise in the IT and networks sector . Analyze the competition: preliminary market investigation Since we were addressing a specific market, our work continued in the search for relevant keywords already present on the web. In particular, we searched for relevant keywords within industry blogs and forums .
In particular, in the blogs we understood the type of language to use for the creation of content, while in the forums it was possible to read user discussions and understand which were the hot topics of greatest interest. From this analysis, we came up with new related keywords that we used within our content to satisfy the interest of potential customers. The second channel we used to understand how to find keywords for our client was Wikipedia. It may seem strange to you, but Wikipedia together with Google's keyword planner gave us a great hand in finding the right keywords for our client's market. Based on the keywords generated by the planner, we did a search on Wikipedia and analyzed the indexes of contents of the pages to obtain additional keywords related to our client's sector. Wikipedia - keywords Lastly, we checked Amazon to see if there were any books related to the topic and any interesting themes visible in the online summaries. This was a good way to find new keywords and to confirm the ones already present in our search strategy.
How to find keywords for your target market Finding the right Peru Phone Number keywords for your market means knowing which potential customers to target . In our case we interfaced with a Wi-Fi network management company, certainly an elite market, about which we knew very little. Imagine the target audience First we imagined an ideal audience , trying to intercept certain user needs. In other words, we have created a sort of identikit of our ideal (target) customer. We hypothesized: Sex; The age; The work; Training; Interests/needs. target audience In the specific case of our client, we focused on a male target , aged between 30 and 40, entrepreneur or manager of large commercial spaces, with at least minimal training and expertise in the IT and networks sector . Analyze the competition: preliminary market investigation Since we were addressing a specific market, our work continued in the search for relevant keywords already present on the web. In particular, we searched for relevant keywords within industry blogs and forums .
In particular, in the blogs we understood the type of language to use for the creation of content, while in the forums it was possible to read user discussions and understand which were the hot topics of greatest interest. From this analysis, we came up with new related keywords that we used within our content to satisfy the interest of potential customers. The second channel we used to understand how to find keywords for our client was Wikipedia. It may seem strange to you, but Wikipedia together with Google's keyword planner gave us a great hand in finding the right keywords for our client's market. Based on the keywords generated by the planner, we did a search on Wikipedia and analyzed the indexes of contents of the pages to obtain additional keywords related to our client's sector. Wikipedia - keywords Lastly, we checked Amazon to see if there were any books related to the topic and any interesting themes visible in the online summaries. This was a good way to find new keywords and to confirm the ones already present in our search strategy.