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Post by account_disabled on Mar 5, 2024 11:33:01 GMT 2
All rights reserved. It should be noted that Neuro Marketing techniques must not only be limited to understanding what a user does or doesn't do, where he clicks or where he doesn't click (for that there are excellent analytics tools). Their usefulness lies in fact in the possibility of giving explanations as to why a customer/user carries out a certain behavior. A very often cited example of the application of NeuroMarketing to Webdesign is the study of web channels with the monitoring and analysis of navigability,
UX (User Experience), the effectiveness in the use Japan WhatsApp Number Data of certain colors , the layout of a CTA ( call to action) and the identification of precise keywords suitable for attracting and retaining the reader. With what tools is online user behavior analyzed? There are various techniques for analytics, we have already said, but if we talk about behavior and Neuromarketing, the Eye tracking technique is par excellence the application of neuroscience in digital marketing.
Through the use of particular infrared screens and aids connected to the user's eyes, it is possible to record the dilation of the pupils, tracing the path of the eye during the viewing of a particular stimulus. The usability and effectiveness of a particular website or APP are presented through a heatmap with red and yellow spots for the most viewed areas and green for the "colder" areas ; this track allows you to test what really attracts the user's attention, what is perceived and whether the platforms can convert effectively. [/font][/font]
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